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  • Writer's pictureCSSA

Announcing the CSSA’s 2021 Innovation Showcase

The hunt for the industry’s most innovative products, services and initiatives is on!

By Paul Ashton, Chairman of CSSA Innovation & Technology Executive and Lorcan Mekitarian, Chairman of the CHSA

The Cleaning Support Services Association’s (CSSA) 2021 Innovation Showcase celebrates the cleaning industry’s most innovative products, services and initiatives. The Innovation Showcase is again backed by the Cleaning & Hygiene Suppliers Association (CHSA), which is sponsoring the event.

Businesses and organisations operating throughout the cleaning industry are invited to enter their innovative products, services and initiatives. An ’Innovators Pitch’ panel of industry experts and representatives will review and interview the entrants and select those to be exhibited at the Innovation Showcase itself, taking place on the London Cleaning Show scheduled for 16th to 18th March 2021

To be eligible the product, service or initiative must have been launched since the 1 January 2020 and may be applicable to any area of the cleaning industry. The deadline for entries is 31st December 2020. This Showcase we are introducing an entry fee of £250. This fee is refundable to those entries who do not proceed to the 3 day Innovation Showcase.

The ‘Innovators Pitch’ Panel, which will include representatives from the CSSA and CHSA, will take place around mid-January 2021 and the Innovation Showcase itself will take place over the 3 days of The London Cleaning Show at London ExCel.

Paul Ashton, Chairman of the CSSA Innovation & Technology Executive explained: “The Showcase celebrates Innovation in the widest sense, whether it is a new method, idea, approach or product. We’ll be judging the innovations in terms of their impact and in our experience even something small can have a very big impact.

Lorcan Mekitarian , Chairman of the CHSA, said: “The CSSA’s Innovation Showcase is a superb way to celebrate some of the best ideas being generated in the industry and so we are delighted to back this initiative again. Our members continually innovate, helping their customers address some of the big issues facing the sector, including environmental challenges, as evidenced by the number of our members amongst those who participated in previous CSSA Innovation Showcases. We are looking forward to seeing the entries and putting them through their paces at the Innovators Pitch!”


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